Message templates
Structured messages approved by Meta for notifications and authorized communications.
WhatsApp Cloud API, the official route for business.
Meta's WhatsApp Business Platform lets you automate communications, use templates, connect webhooks and serve customers with several agents on one number. We implement it based on your case: directly or through an authorized provider (BSP).
What it enables
Webhooks
Real-time events to connect the conversation with your systems and automate responses.
Multi-agent
Several agents serving the same number, without depending on a phone being on.
Automation
Flows, rules and assistants that reply and hand off based on context.
Integration
Connection via API with CRM, ERP, calendars and in-house systems.
Scalability
Designed for business volume and sustained growth.
Requirements and considerations
The official platform has conditions worth knowing before you start:
- Does not depend on a physical phone being on
- Enables real automation, templates and multi-agent
- Requires verifying the business with Meta
- Templates must be approved by Meta before use
- Meta charges per conversation (external, variable rate)
- Number quality affects its sending capacity
Looking to compare with other routes? See the differences between the app, the official API and WhatsApp Web solutions on the home page.
FAQ
About the Cloud API
What is WhatsApp Cloud API?
It is Meta's official platform (WhatsApp Business Platform) to connect WhatsApp with your systems: it enables automation, templates, webhooks and several agents, without depending on a physical phone.
Is it the same as the WhatsApp Business app?
No. The app runs from a phone and is meant for small businesses. The Cloud API is built for integrations and business volume.
How much does it cost?
Meta charges per conversation according to its rates, which are external and variable. WhatsApp506 charges for implementation, integration and support depending on the project. We do not publish fixed prices.
Do I need business verification?
The official platform requires verifying the business and having templates approved by Meta. We guide you through that process.